--- title: "Estée Lauder AI Search Visibility Score | OpenFound" description: "Estée Lauder has a 93.8% AI search visibility score. See how Estée Lauder ranks across ChatGPT, Gemini, Claude, and Perplexity." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Estée Lauder", "url": "https://esteelauder.co.il", "description": "Estée Lauder AI search visibility profile on OpenFound GEO Index." }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "GEO Index", "item": "https://openfound.ai/index" }, { "@type": "ListItem", "position": 2, "name": "E-Commerce", "item": "https://openfound.ai/index?industry=E-Commerce" }, { "@type": "ListItem", "position": 3, "name": "Estée Lauder", "item": "https://openfound.ai/index/esteelauder.co.il" } ] } ] --- [OpenFound](/) [Index](/index)[API](/api)[Login](/auth) 1. [GEO Index](/index) 3. [E-Commerce](/index?industry=E-Commerce) 5. Estée Lauder ![Estée Lauder logo](https://www.google.com/s2/favicons?domain=esteelauder.co.il&sz=64) # Estée Lauder [esteelauder.co.il](https://esteelauder.co.il) E-Commerce Updated March 9, 2026 Visibility Score 93.8% Avg Platform Score 94% AI Mention Rate — GEO Readiness — ## Platform Breakdown ChatGPT positive 90% 3 mentions Themes: skincare, makeup, fragrance Gemini positive 95% 3 mentions Themes: prestige beauty, skincare, makeup Claude positive 95% 2 mentions Themes: Skincare, Makeup, Cosmetics Perplexity positive 95% 2 mentions Themes: Cosmetics and Skincare, Makeup Products (Foundation, Concealer, Primer), Skincare Products (Moisturizer, Serum) ### Want to improve Estée Lauder's 93.8% visibility? Get AI visibility tracking, competitor alerts, and actionable recommendations to grow your AI search presence. [Get Free Report](/auth?tab=signup&from=profile&brand=esteelauder.co.il) Book a Strategy Call ## Competitive Landscape Brands that appear alongside yours in the same AI queries and topics ![L'Oréal](https://www.google.com/s2/favicons?domain=www.loreal.com&sz=64) L'Oréal 95% visibility ↑ Broad product portfolio, strong brand recognition, extensive distribution network, significant market dominance in both mass and prestige segments. ↓ May face challenges in maintaining agility due to large size and diverse portfolio. Shared AI query topics skincare makeup fragrance haircare ![LVMH](https://www.google.com/s2/favicons?domain=www.lvmh.com&sz=64) LVMH 88% visibility ↑ Strong presence in ultra-luxury segment with prestigious brands like Christian Dior and Guerlain, emphasis on exclusivity and craftsmanship. ↓ Focus on luxury might limit market reach compared to companies with mass-market offerings. Shared AI query topics prestige beauty luxury cosmetics fragrance ![Chanel](https://www.google.com/s2/favicons?domain=www.chanel.com&sz=64) Chanel 85% visibility ↑ Recognized for ultra-luxury products and iconic fragrances like Chanel No. 5, strong brand recognition and heritage. ↓ Exclusive focus on luxury may limit accessibility to a wider consumer base. Shared AI query topics ultra-luxury beauty fragrance makeup skincare ![Shiseido](https://www.google.com/s2/favicons?domain=www.shiseido.com&sz=64) Shiseido 80% visibility ↑ Strong focus on skincare, particularly in Asian markets, established global brand. ↓ May have less penetration in Western markets compared to global giants like L'Oréal. Shared AI query topics skincare makeup fragrance ![Coty Inc.](https://www.google.com/s2/favicons?domain=www.coty.com&sz=64) Coty Inc. 75% visibility ↑ Diverse offerings in fragrance, color cosmetics, and skincare, strong portfolio of brands. ↓ May face intense competition from larger, more established players in certain segments. Shared AI query topics fragrance color cosmetics skincare ## Action Items 6 opportunities identified Implement Product schema markup Add Product schema markup to all product pages to enhance visibility in rich search results, including price, reviews, and availability. High Create in-depth product comparison guides Develop blog posts or dedicated landing pages comparing Estée Lauder products with real competitor products (e.g., 'Estée Lauder Double Wear vs. Dior Forever Foundation') to capture comparison queries and highlight product advantages. High Increase expert reviews and testimonials for AI model training Actively seek out and highlight expert reviews from beauty bloggers, dermatologists, and industry publications. This content can be used by LLMs to provide more authoritative product recommendations and build trust in Estée Lauder's offerings. High Develop comprehensive 'how-to' guides for makeup application Create detailed articles or video tutorials on topics like 'How to apply full coverage foundation without looking cakey' or 'How to choose the right concealer shade,' integrating Estée Lauder products naturally. High Create a 'Skincare Routine Builder' tool Develop an interactive tool that guides users through building a personalized skincare routine based on their skin type and concerns, recommending Estée Lauder products at each step. Med Optimize for AI-driven purchase recommendations Ensure product descriptions are rich in attributes and keywords that AI models can use to recommend Estée Lauder products for specific user needs (e.g., 'best moisturizer for dry sensitive skin'). Med ## How AI Search Visibility Is Measured OpenFound's GEO Index tracks brand visibility across ChatGPT, Gemini, Claude, and Perplexity. Each week, we run hundreds of industry-relevant queries and analyze whether brands are mentioned, cited, or recommended in AI-generated responses. The visibility score (0–100%) reflects the share of relevant queries where the brand appears, weighted by citation quality, positioning, and sentiment. Brands in **E-Commerce** are benchmarked against peers in the same vertical. ### Track Estée Lauder — free Get visibility alerts, competitor tracking, and AI search recommendations. 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